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AVP, Creative Services

University of South Carolina • Columbia, South Carolina, US • 3w ago

Logo:Posting Number:

STA00074PO25

Job Family:

Communications and Marketing

Job Function:

Marketing

USC Market Title:

Associate VP, Marketing

Link to USC Market Title:

https://uscjobs.sc.edu/titles/182821

Job Level:

E2 - Directors and Executives

Business Title (Internal Title):

AVP, Creative Services

Campus:

Columbia

Work County:

Richland

College/Division:

USC Brand Collaborative

Department:

MKTG Creative Services

State Pay Band:

Unclassified

Approved Starting Salary:

$154,534

Advertised Salary Range:

$154,534 - $190,000

Part/Full Time:

Full Time

Hours per Week:

37.5

Work Schedule:

Standard working schedule: 8:30am – 5:00pm

Must be willing to work a flexible schedule to meet the needs of the department.

Basis :

12 months

Job Search Category:

Other Professional

About University of South Carolina:

From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.

Inclusive Excellence Statement:

At the University of South Carolina, we strive to cultivate an inclusive environment that is open, welcoming, and supportive of individuals of all backgrounds. We recognize diversity in our workforce is essential to providing academic excellence and critical to our sustainability. The University is committed to eliminating barriers created by institutional discrimination through accountability and continuous process improvement. We celebrate the diverse voices, perspectives, and experiences of our employees.

Advertised Job Summary:

The University of South Carolina Brand Collaborative Division is seeking an Associate Vice President, Creative Services who will lead the development and implementation of innovative creative strategies to enhance the institution’s branding and communication efforts. This role requires a visionary leader with a proven track record in creative direction, graphic design, digital media, and project management. The Associate Vice President will oversee a team of creative professionals, fostering a collaborative environment that encourages creativity and excellence.

Job Related Minimum Required Education and Experience:

Requires a bachelor’s degree in a job related field and at least 12 years of job related experience, including some prior management experience. Typically reports to a VP.

Preferred Qualifications:

An MBA is preferred.

Knowledge/Skills/Abilities:

The successful candidate must possess outstanding leadership, interpersonal and communications skills. The candidate must be a high-energy, hands-on individual with strength of convictions – a self-confident leader who, in part due to his/her personal presence, style and demeanor, effectively sells ideas and solutions to others. This person is by nature a risk-taker and has a high level of ambition. Of equal importance, this person must have unquestioned integrity.
Demonstrated knowledge of creative services, with progressive leadership and responsibilities.
Proven track record of successfully executing large-scale creative projects, from concept development to final delivery, while adhering to strict timelines and budgets.
Proven ability managing creative projects and ensuring the delivery of high quality and impactive creative content.
Ability to leverage research, analytics, and stakeholder input to inform creative and strategic planning processes.
Provide thought-leadership on cross-functional initiatives that reinforce USC’s value and relevance in the media marketplace among general audiences, donors, and other major constituents.
Establish and drive new and innovative ways to support USC’s marketing and branding initiatives, ensuring that results translate over all media (TV, interactive digital ads, social media, print, etc.) Strong portfolio showcasing innovative design and successful campaigns.
Work collaboratively with the internal/external teams and help lead all agency efforts.
Proven ability integrating various media for overall campaign strategies.

Print Broadcast
Video Production
Collateral
Digital
OOH
Direct Marketing

Understanding and ability to concept and engage multi-culturally diverse audiences.
Ability to lead a creative team, make strategic decisions about work, present to clients and lead discussions to mutually beneficial decisions.
Able to think strategically and translate business objectives into creative solutions by intimately understanding market trends, consumer behavior and industry best practices.
Strong understanding of best practices related to designing digital platforms (website, social, video, interactive) as well as other various forms of media.

Demonstrates clear verbal and written communication skills; maintains confidentiality; works well under pressure; manages numerous ongoing tasks despite interruption; handles large volume of work; and shows attention to detail. Excellent memory and organizational ability in order to set priorities, organize workload, handle multiple responsibilities and meet deadlines. Must have the ability to balance and manage conflicting priorities. Research and coordinate various activities and details associated with meetings, retreats and business trips. Plan, organize and work independently. Develop presentation materials.Job Duty:

Develop and execute comprehensive brand building campaigns, manage the university’s visual identity, collaborate with various departments to ensure alignment with the USC brand platform and evaluate the effectiveness of creative initiatives.

Essential Function:

Yes

Percentage of Time:

Job Duty:

Manage and coordinate the creative teams, marketing service teams and designing process for effective execution of projects and making decisions for the department. Facilitate collaboration and communication with account services, production, digital, video, and technical teams.

Essential Function:

Yes

Percentage of Time:

Job Duty:

Lead and develop the creative team; provide clear creative direction, motivate, and inspire internal and external stakeholders.

Essential Function:

Yes

Percentage of Time:

Job Duty:

Manage multiple design projects from concept to completion, creative strategy, creative development, full production execution. Oversee all levels of creative development-collateral, website, social, digital magazines, OOH, print, direct marketing video concepts, and support materials.

Essential Function:

Yes

Percentage of Time:

Job Duty:

Actively strategize and contribute to the Hub’s growth; participate in the business development process, proposal creation and delivery presentations.

Essential Function:

Yes

Percentage of Time:

Job Duty:

Conceptualize, present, and develop strategic concepts for highly effective marketing programs that exceed client goals, creating client loyalty.

Essential Function:

Yes

Percentage of Time:

Safety Sensitive or Security Sensitive:

Hazardous weather category:

Essential

Number of Vacancies:

Job Open Date:

01/31/2025

Job Close Date:

03/16/2025

Open Until Filled:

Special Instructions to Applicant:

Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email. We are only accepting applications submitted by March 16, 2025. The University of South Carolina offers a valuable benefits package including but not limited to:

Health and Life Insurance
Retirement Programs
Paid Tuition
Dependent Scholarships
Annual Leave
Sick Leave
13 Paid Holidays (including an extended December holiday)
Paid Parental Leave
Professional Development Opportunities

Click here to learn more about why you should work at USC.Quicklink for Posting:

https://uscjobs.sc.edu/postings/182893

EEO Statement:

The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.

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