Assoc Dir Graduate Enrollment Marketing
Job No: 496178
Full Time/Part Time: Full-time
Location: South Orange
Categories: Administrator
The Office of Graduate Affairs seeks an Associate Director for
Graduate Enrollment Marketing to join its team. Reporting to the
Associate Provost for Academic and Graduate Affairs, this position
will provide leadership and support in advancing the University's
graduate recruitment, enrollment, and reporting goals.
The Associate Director for Graduate Enrollment Marketing will have
a hands-on role in implementing strategic marketing strategies and
companion strategies that drive and support annual graduate
enrollment goals. The position works in collaboration with a
variety of colleagues and constituencies across the University to
meet enrollment and revenue goals for assigned projects.
The ideal candidate will be a collaborative colleague who possesses
a strong blend of strategic, operational, and leadership skills in
digital marketing communications, admissions initiatives, and
results-based analyses. The Associate Director for Graduate
Enrollment Marketing will work on the implementation and continual
optimization of marketing activities and campaigns designed to
generate and nurture quality leads, applicants, and enrolled
students. This position will work primarily within Slate CRM to
create and implement e-mail and SMS communications to prospective
students. The incumbent will also be responsible for working in
close collaboration with the Division of University Relations
related to the design and production of targeted print materials
(publications, postcards, letters, event invitations, posters,
envelopes), mailings, emails, digital content, and text
messages.
Duties and Responsibilities:
Communications:
- Manage and build overall email marketing strategy.
- Create and deploy automated communication flows (i.e. drip
e-mail and text message campaigns). This includes but is not
limited to developing content, scheduling releases of campaigns,
identifying target audiences, proofing messages and monitoring
campaign metrics and performance. Requires extensive use of CRM
system (Slate).
- Collaborate closely with the Division of University Relations
on a lead generation strategy.
- Develop and write content to support the entire graduate
enrollment funnel process.
Analytics:
- Analyze campaigns and suggest more efficient strategies to
boost return on investment.
- Determine email marketing KPIs and develop and present reports
on a weekly to monthly basis.
Web and Digital:
- Provide content and oversight for various graduate website
pages (position will be responsible for regular updates and
collaborating with departments to obtain content).
- An understanding of how to create digital campaigns e.g. Google
Keyword Search, Google Display, Video, and IP device
targeting.
General:
- Participate in the development of print, video and other
marketing collateral for graduate enrollment and collaborate with
external and internal agents (staff, faculty, designers,
photographers et al.).
- Works with the Executive Director of Graduate Admissions and
Recruitment and the Manager of Graduate Affairs Operations to
optimize CRM capabilities. e.g. build new streams of communication
in order to increase engagement.
- Work collaboratively with the graduate enrollment team and
University Relations to ensure that all marketing reflects
consistent and timely on-brand/on-voice messages.
- Build and maintain relationships with internal and external
university partners.
- Remain current on trends and best practices in marketing, with
a focus on higher education and enrollment.
Other duties and responsibilities assigned, as needed.
Required Qualifications:
- Oral: Demonstrated ability to effectively communicate across a
diverse population. Excellent public speaking skills, ability to
present the University to prospective students and other
constituencies. Strong written and verbal skills.
- Written: Excellent written ability. Proven ability to conceive
and execute a robust communications campaign to prospective
students.
- Experience: 3 - 5 years of relevant work experience, preferably
in an enrollment management setting in higher education.
- Strong project management skills; ability to organize,
prioritize, and meet deadlines. Ability to understand business
processes and creatively use technology to improve upon
them.
- Experience with Technolutions Slate CRM very strongly
preferred. Must have prior experience working with CRM tools and
Student Information Systems for the purposes of recruitment and
student information tracking.
- Facility with all Microsoft Office Suite applications.
Bachelor's degree
Desired Qualifications:
Written Communications:
- Ability to conceive and execute a communications campaign to
prospective students.
- Excellent written and verbal communication skills
required.
Oral Communications:
- Demonstrated ability to effectively communicate across a
diverse population. Excellent public speaking skills, ability to
present the University to prospective students and other
constituencies. Strong written and verbal skills.
Master's degree strongly preferred
Salary Grade:
AD180 - Administrative
Exempt/Nonexempt: Exempt
Physical Demands: General Office Environment
Special Instructions to Applicants:
Seton Hall University is committed to programs of Equal
Employment Opportunity (EEO) and the principles of affirmative
action.
Advertised: 24 Apr 2024
Application Closes:
To apply, visit https://jobs.shu.edu/cw/en-us/job/496178/assoc-dir-graduate-enrollment-marketing
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