The Assistant Director of Admission will fulfill and exceed recruitment and enrollment goals established by the Vice President for Enrollment Management and Director of Admission. This role's primary responsibility is to manage an assigned recruitment territory, engaging in activities to attract, recruit, and enroll students, including the College Credit Plus (CCP) program, transfer students, and our international market. Additionally, the Assistant Director will serve as the liaison to the McDonough Leadership program and the newly established ROTC partnership.
Essential Functions of the Position:
Territory Management:
Manage an assigned recruitment territory, developing and maintaining relationships with key constituents to generate leads and applications.
Execute a data-driven recruitment plan aimed at increasing brand awareness, visibility, and driving qualified inquiries, applicants, and enrollments.
Oversee the application review process from submission to decision and confirmation. This includes the international market as well.
College Credit Plus Coordination/Representative:
Coordinate partnerships with area high schools to promote and facilitate participation in the College Credit Plus program, ensuring alignment with both high school and college academic requirements.
Work closely with the Registrar's Office and faculty to verify that selected courses meet the necessary academic standards and course objectives to qualify for dual enrollment credit.
Develop and implement a comprehensive communication strategy and operations calendar to streamline the application, registration, and enrollment process, ensuring a seamless experience for high school students participating in the program.
McDonough Leadership/ROTC Liaison:
Works directly with the Dean of the McDonough Center, and the team to recruit the incoming cohort for the McDonough Leadership program.
Utilizes Slate for delivery of messaging while also incorporating new ideas to help grow the program.
Data Analysis and Reporting:
Collect, analyze, update, and present data and statistics related to regional enrollments and recruitment events.
Use data insights to refine recruitment strategies and report on the effectiveness of activities.
Professional Development:
Attend and participate in professional development conferences to stay current with industry trends and best practices.
Implement new strategies and tools acquired through professional development to enhance recruitment efforts.
Collaboration and Communication:
Will assist the director with training of new admission counselors.
Work collaboratively with faculty, staff, and other departments to support institutional goals.
Provide exemplary customer service and effectively engage with prospective students, their families, and other stakeholders.
Deliver dynamic presentations and effectively communicate Marietta College's values, programs, and opportunities to various audiences.
Required Skills and Abilities:
Confidentiality and Integrity:
Handle highly confidential information with discretion and sound judgment.
Maintain integrity and confidentiality of data.
Customer Service and Interpersonal Skills:
Demonstrate sensitivity to the needs of prospective and current students.
Possess strong interpersonal and leadership skills, fostering effective working relationships in a collaborative environment.
Public Speaking and Communication:
Deliver compelling presentations to both small and large groups.
Compose and edit correspondence, proposals, and reports with tact and diplomacy.
Organizational Skills:
Plan, organize, and execute multiple projects and special events under pressure and within deadlines.
Develop and recommend office procedures to ensure smooth admissions operations.
Technical Proficiency:
Advanced knowledge of Microsoft Office Suite (Word, Excel, Outlook) and the ability to adapt to emerging technologies.
Use technology to enhance recruitment strategies and maintain efficient business operations.
Flexibility and Adaptability:
Balance multiple priorities and shift between tasks seamlessly.
Travel extensively for recruitment purposes and possess a valid, unencumbered driver's license.
Required Education and Experience:
- Bachelor's degree required
- Minimum of 3 years of experience in admissions, recruitment, or event management. 5 or greater years of experience preferred.
Other Requirements:
- Must hold a valid, unrestricted driver's license.
This job description reflects the dynamic and evolving nature of the Assistant Director of Admission role at Marietta College, emphasizing a data-driven, technology-enabled approach to recruitment and a commitment to diversity and inclusion.