Location: Remote, India
Type of Contract: Permanent
Start Date: ASAP
Salary: Competitive
Bonus: Sales Incentive Plan
Who we are: Oxford International
Oxford International Education Group is a renowned institution dedicated to providing exceptional educational experiences to international students. With a global presence and a commitment to academic excellence, we strive to empower students to achieve their full potential and thrive in a dynamic, interconnected world. We are proud of our culture and have recently been officially certified as a Great Place to Work ©!
Job purpose
To fulfill the strategic and operational student recruitment objectives for the UK University across India, with direction from the Country Director - India.
This is an individual contributor sales role, requiring exceptional ability to build strong internal and external relationships, the ability to communicate clearly and concisely across a diverse set of audiences, as well as negotiation and influencing skills. The successful candidate will be enthusiastic, target-driven, and a strong team player with a flexible approach to work. The role will include regular domestic travel with occasion international travel. It is expected that the postholder will have significant years’ experience recruiting students to overseas HE institutions.
Main duties and responsibilities
Recruitment
- To be the strategic lead for UK University student recruitment in India, reporting to the Country Director – India on matters relating to India recruitment as required
- To own and drive the strategy for recruitment for UK University in India, in consultation with the Country Director
- Directly responsible for agent relationships ensuring results are delivered in line with or above targets
- To work with the Country Director to achieve the recruitment targets for UK University
- To work in a well-coordinated manner with the team of Regional Managers to recruit students from their respective areas within India
- To provide support to each Regional Manager to achieve or exceed their own individual UK University target, enabling the post holder to achieve target for the region
- To work with colleagues in Admissions to ensure that requirements are competitive and in line with competitive market standards, ensuring the pipeline is moving and addressing other admissions issues that may arise
- To work with colleagues in Marketing to ensure relevant marketing materials needed for the region are produced in a timely manner and that any planned campaigns are launched in time to deliver targets
- To work with colleagues in Conversion to ensure conversion campaigns are built to drive the maximum conversion rate through advanced planning and the right messaging
- To build effective working relationships with relevant teams at UK University to deliver collaborative recruitment outcome activities to achieve enrolment targets.
- To build strategic, market leading relationships with our agents across India that drive our growth and market presence, enabling targets to be met or exceeded
- To develop a strong understanding of the Oxford International overall brand positioning, brand messages, subject provision and the unique positioning, provision and strengths of UK University and to use these to effectively promote the product to students, parents and key influencers in a range of priority markets
- To be fully conversant with the admissions criteria, policies and procedures to ensure that all recruitment activities are compliant
- To attend recruitment events and advise/counsel students
- To support effective relationship management with respect to overseas recruitment representatives, including undertaking a liaison role with agents in particular priority markets, identifying potential representation in markets where UK University is to be established, and offering training for counsellors. With direction from the Country Director and in collaboration with colleagues from across the Marketing and Student Recruitment department, to support effective communications across Oxford International’s overseas network.
- To provide comprehensive reports on market visits where required, to disseminate these reports appropriately within the organization and to ensure that market intelligence gained through recruitment activity is fed back to colleagues within the Marketing and Student Recruitment Department, and to UK University to inform future activity and the development of new products and services.
- To work collaboratively with other colleagues in the recruitment team in disseminating and providing training for staff across the organization who are engaged in student recruitment activities
- Any other such duties deemed reasonable within the scope of the role that are required by the business
Person specification
Legal requirements
- Eligibility to live, work and travel in India
- Satisfactory Enhanced DBS Disclosure
Education / Qualifications
- Educated to a minimum of degree level
- Fluent in English (spoken and written) and at least one of the languages spoken in the region of responsibility
- Certified training in sale and/or marketing programmes (Desirable)
- Degree in a business or marketing-related subject (Desirable)
Knowledge & Experience
- Significant experience in educational sales in order ‘to hit the ground running’ and have an immediate impact
- Excellent understanding of sales and marketing processes in the international education sector
- Excellent knowledge of the region and its market trends
- Excellent knowledge of the international HE and/or 6th Form market
- Demonstrate in-depth knowledge of the products associated with international HE and/or 6th Form
- Experience of producing sales reports
- Good knowledge of Oxford International’s portfolio of products and partners (Desirable)
Skills & Abilities
- Ability to develop and execute sales plans
- Excellent verbal and written communication skills
- Excellent presentation skills
- Skilled influencer and networker
- Good relationship management and customer service skills
- Ability to work both independently and collaboratively
- Ability to work under pressure and meet tight deadlines
- Good PC and database management skills
Personal attributes
- Has a highly organised approach to work
- Thrives on exceeding sales targets
- Acts with integrity at all times
- Is a champion of the benefits and opportunities associated with international education
- Adopts a ‘can-do’ approach offering innovative ways of responding to challenges
This job description is provided as a guide to the role. It is not intended to be an exhaustive description of duties and responsibilities and may be subject to periodic revision.
Oxford International is committed to safeguarding and promoting the welfare of children. Recruitment checks, including checks with past employees, are undertaken in accordance with our Recruitment and Selection policy.
Oxford International is an equal opportunity employer. Every applicant and employee has the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.