Position Title:

Enrollment Management Communications Specialist

Position Summary:

The position of Enrollment Communication Specialist will be at the forefront of creating and executing comprehensive communication strategies for the Enrollment Division, encompassing departments such as Admissions, Financial Aid, Registrar, Career Planning, and the eSpelman program. This role requires an experienced professional with a strategic mindset, a strong background in enrollment marketing and communications, and the ability to collaborate across diverse departments. The successful candidate will play a pivotal role in ensuring cohesive messaging and effective communication across the entire student lifecycle.

Essential Duties and Responsibilities :

1. Strategic Planning and Coordination:

Develop and implement an integrated communication plan that aligns with the enrollment goals of Admissions, Financial Aid, Registrar, Career Planning, and the eSpelman program.
Coordinate to identify and work with 3rd party partners on marketing strategy and content to ensure brand consistency.

2. Content Development and Management:

Create compelling and targeted content for various communication channels, including websites, social media, email campaigns, and printed materials, addressing the unique needs of each department.
Oversee the development of content that highlights the value proposition of each department within the Enrollment Division.
Develop communications on behalf of the Sr Vice President for internal and external audiences.

3. Collaborative Campaigns:

Collaborate with each department to develop and execute communication campaigns that support engagement goals for recruitment, financial aid awareness, academic planning, career development, and the eSpelman program.
Ensure that communication strategies align with the specific goals and timelines of each department. Enrollment Management Communications Specialist 07/01/2024 page 2 of 3
Collaborate with respective departments to ensure effective communication before, during, and after key events.
Foster strong collaborative relationships with departments within the Enrollment Division and other relevant stakeholders for marketing and recruitment materials.
Serve as the primary liaison between Enrollment Management and Strategic Communications and External Relations division; and work collaboratively to ensure coherence with College communications priorities, initiatives and goals.

4. Digital Marketing and Data Analysis:

Recommend digital marketing strategies to enhance the online presence of the Enrollment Division.
Implement data-driven analysis to measure the effectiveness of communication campaigns and make strategic recommendations for improvement.

5. Flexibility and Innovation

Other duties as assigned.

Required Qualifications:

Bachelor’s degree in Communications, Marketing, Public Relations, or a related field, with 3-5 years of progressive, relevant, full-time professional experience.

Strong project management skills and ability to coordinate communication efforts across diverse departments.
Excellent written and verbal communication skills.
Familiarity with current trends and best practices in enrollment marketing and digital communication.
Proficiency in data analysis tools and the ability to derive insights for continuous improvement.
Strong time management skills and ability to work well in a fast-paced environment.

Preferred Qualifications:

Master’s degree preferred.
Proven experience in enrollment marketing, communications, or related roles within higher education strongly preferred.

Certifications, Licenses, Restrictions :

None

Physical Demands:

While performing the duties of this job, the employee is regularly required to: sit, walk, use hands to handle office supplies, operate computer and other office equipment, talk, and hear. The employee is frequently required to: reach with hands and arms. The employee is occasionally required to: stand, stoop, climb, taste and smell, and lift and/or move up to 15 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus.

Shift:

Days

% Travel Required:

1%-10%

Full Time/Part Time:

Full-time

Work Location/Schedule::

This position is eligible for a hybrid work arrangement.

FLSA:

Non-Exempt

Number of Vacancies:

Posting Number:

SC0718P

Posting Open Date:

09/18/2024

Open Until Filled:

Yes

EEO Statement:

Spelman College is an EEO/Minority/Female/Disabled/Veteran/Title IX Employer and we participate in E-Verify. We are a smoke-free campus.

Spelman College

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Enrollment Management Communications Specialist